What is the community insights page?

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Community insights allows leaders to view community-related information and data in one place, in real-time. This includes events linked to the community, information on members, participation, and more. Leaders can filter the period to drill down on community information for relevant time frames.

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How do I access a community's insights page?

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This page is accessible to leaders of a community through the manage communities page, on the Insights tab.

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Sections on the community insights page

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Summary metrics

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This section provides an overview of the total members in the community, the number of new active members that joined the community, and the total number of attendees that have attended events linked to the community for the selected period.

It also compares the current data with prior period data to provide comparative information, such as total members have increased by 8% this period compared to the previous period.

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Event performance

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This section provides a summary attendance and spend of the events linked to the community for the selected period.

Community attendance is the number of community members that attended the event. Guests must be active members of the community to be included in this metric.

Total attendance is the number of guests that attended the event. All guests that have attended the event are included in this metric, they don't have to be active members.

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Most and least active members

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This section lists the most active and least active members of the community for the selected period. For more information about how this is determined, see this article.

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Member participation rate

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This section includes a chart showing the number of community members that attended community events as a percentage of the total active members in the community for the selected period.

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