Engagement metrics allow you to collect feedback using a standardized set of questions. These questions were crafted based on industry best practices for analyzing engagement metrics across events.

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Metrics like Net Promoter Score® (NPS), satisfaction, connection, and retention will enable you to more objectively compare performance across events and teams.

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Adding engagement metrics to your feedback form

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1. Select Yes for creating a feedback form.
2. Select either Start from scratch or Use a template.
3. When adding a question, select Net Promoter Score, Satisfaction, Connection, or Retention under the "Engagement metrics" section.
4. You can customize the question if you'd like. We recommend using the default question for consistency, but customization is an option if you need to change the wording to fit company brand guidelines.
5. Make the question required or optional.
6. Publish the event.

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Note that you can only add one engagement metric type per event. This is important for reporting purposes so that each event can be represented with one score.

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If you'd like to add more questions that are similar to an engagement metric question, you can create them using custom questions.

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Submitting a feedback form with engagement metrics

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This is how engagement metrics appear on Epoch.

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This is how engagement metrics appear on Slack.

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Viewing engagement metric results on the insights page

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Responses will be shown in a vertical bar chart. In each bar, you'll be able to see the proportion of that response compared to all responses.

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Satisfaction score, connection score, and retention score will be calculated by averaging all responses and converting to a percentage.

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NPS is calculated by subtracting the percentage of detractors (0-6) from promoters (9-10). Passives (7-8) are not counted. NPS scores will range anywhere from -100 to +100.

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What do these engagement metrics mean?

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Net Promoter Score®

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Net Promoter Score® measures the concept of employee advocacy. This is a direct indicator of the event's quality and relevance, as employees are unlikely to recommend something they didn't find valuable or engaging. It also highlights the event's potential impact on word-of-mouth promotion, helping you understand its reach and influence on employee engagement and satisfaction.

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Satisfaction score

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Satisfaction score measures the overall experience employees had at the event. It’s a straightforward, efficient, and easily quantifiable metric for evaluating the event’s success and ROI. Understanding performance enables you to make data-driven improvements for future events. If you’re looking for more specific feedback, it can be complemented with open-ended questions.

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Connection score

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Connection score is crucial for team cohesion, productivity, and overall job satisfaction. It measures whether your event successfully promoted networking and relationship-building. By identifying which elements of the event created opportunities for connection, such as seating arrangements or group activities, this feedback can be used to tailor future events to better facilitate and enhance employee connections.

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Retention score

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Retention score measures not only the event’s immediate impact, but its potential sustainability and long-term appeal. This metric is useful for understanding whether you should continue investing in similar initiatives. If you’re looking to identify specific elements that drive retention, such as the location or vendors, you can include this in the question to uncover more specific insights.