Target attendance is the number of guests you're hoping will attend your event in order to consider it a success.

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How do I add target attendance for my event?

For a single-event:

1. Create an event.
2. Go to the Guests step.
3. In the Target attendance field, enter the number of attendees you are expecting for the event.
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For a multi-session event, you can set the target attendance at the session level:

1. Create an event.
2. Select multi-session as the event type
3. Enable the toggle for target attendance, and in this field enter the number of attendees you are expecting for the session.

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Why is target attendance important?

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This number is used in reporting to calculate attendance rate, which is the number of people who actually attended compared to your target. This metric is helpful in measuring the success of your events and uncovering trends to improve attendance over time. For multi-session events, the average target attendance across all sessions is used. Sessions with no target attendance will not factor into this average calculation.

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Simply looking at total attendance isn't always the most useful metric, as an event meant for the whole company like All Hands will always exceed a small yoga social. However, a small yoga social planned for 15 people with 100% turnout is still considered successful.